COMPANY GLOW-UP
OVERVIEW:
As part of an ongoing social media growth initiative, I helped revitalize the company’s Instagram presence as both a designer and co-coordinator of the social media team. Working collaboratively, we developed a more cohesive visual identity, content strategy, and audience approach that better represented the company’s expertise in architectural signage and construction.
Through original photography, video, branded graphics, and strategic storytelling, we transformed the account from a static project showcase into a more consistent and community-focused platform. The strategy contributed to steady organic growth, with the account reaching 1,000 followers within four years.
DATE
Fall 2019 - Ongoing
ROLE
Social Media Co-Coordinator, Content Creator, and Designer
DELIVERABLES
Content Strategy • Social Media Management • Graphic Design • Photography • Videography • Video Editing • Brand Development
CHALLENGES:
Developing a consistent content system that accurately reflected the company’s visual identity, brand voice, and personality, while maintaining flexibility across different content types.
Establishing and maintaining a reliable content cadence, balancing quality, relevance, and engagement within a specialized architectural signage and construction niche.
Managing content production for multiple platforms—including Instagram and LinkedIn—alongside demanding project timelines, requiring strong prioritization and time management to keep content timely and effective.
GOALS & METRICS
Create informative and engaging content that increases awareness of the company's work, measuring performance through follower growth, engagement, and community interaction.
Expand the content mix through behind-the-scenes features, project highlights, educational content, and client-focused stories while monitoring reach, shares, inquiries, and audience growth.
Maintain a consistent cross-platform presence across Instagram and LinkedIn while adapting content to each platform's audience and format.
Short-Form Video Content:
Created and edited short-form video content for Instagram Reels using Adobe Premiere Pro and Canva. Content focused on project highlights, behind-the-scenes storytelling, fabrication processes, and company culture. Videos were optimized for mobile viewing and designed to improve reach, engagement, and audience retention.
Seasonal Campaign Branding:
I designed a series of custom social graphics for the company’s Instagram and LinkedIn platforms to reinforce a distinct, recognizable brand identity while remaining engaging and approachable. Each asset was crafted to align with the company’s tone, values, and visual language, using consistent color palettes, typographic systems, and playful graphic elements.
The designs were optimized for platform-specific contexts, ensuring clarity and impact across feeds while maintaining visual cohesion between channels. This approach helped establish a unified and recognizable online presence, increasing the content’s appeal, shareability, and audience recognition.
Examples of many versions to a custom winter holiday theme version of the company logo.
Sample layouts of how the custom holiday icon and banner is incorporated on desktop and mobile version per social media platform.
Outcome & Reflection:
Company Glow-Up strengthened my ability to balance creative execution, content strategy, and ongoing project coordination within an active professional environment. Managing content alongside other design responsibilities required adaptability, prioritization, and cross-team collaboration while maintaining a consistent brand presence.
Over time, the initiative demonstrated how a repeatable content system and consistent visual strategy can support measurable audience growth while remaining flexible enough to evolve with changing communication needs.
