COMPANY GLOW-UP
OVERVIEW:
As Multimedia Coordinator at Crown Sign Systems, I helped transform the company's social presence into a more recognizable and community-focused brand experience. Through photography, videography, content planning, and social media design, our team developed a cohesive content strategy that grew our Instagram audience to 1,000+ followers while increasing engagement, strengthening brand visibility, and showcasing the company's culture, projects, and expertise.
RESULTS:
Grew Instagram audience to 1,000+ followers.
Developed a consistent content system across Instagram and LinkedIn.
Created branded templates that streamlined future content production.
Expanded content beyond project showcases to include behind-the-scenes stories, employee highlights, educational content, and company culture.
Produced original photography and video assets used across multiple marketing channels.
DATE
Fall 2019 - Ongoing
ROLE
Social Media Co-Coordinator, Content Creator, and Designer
DELIVERABLES
Managed the company’s social platforms while also handling the full creative process—capturing original photography and videography, then editing and curating content tailored for engaging social media posts. To blend strategy and storytelling to maintain a consistent brand presence across platforms.
CHALLENGES:
Developing a consistent content system that accurately reflected the company’s visual identity, brand voice, and personality, while maintaining flexibility across different content types.
Establishing and maintaining a reliable content cadence, balancing quality, relevance, and engagement within a specialized architectural signage and construction niche.
Managing content production for multiple platforms—including Instagram and LinkedIn—alongside demanding project timelines, requiring strong prioritization and time management to keep content timely and effective.
GOALS & METRICS
Create informative and engaging content that increases awareness and appreciation for the signage and construction industry, with success measured through follower growth, engagement rates, and community interaction.
Expand the content mix to include behind-the-scenes features, project highlights, educational tips, and client spotlights, with metrics focused on reach, shares, inquiries, and audience growth.
Maintain consistent activity on existing platforms while laying the groundwork for future platform expansion, tracking platform-specific engagement and cross-platform growth as long-term indicators of success.
Short-Form Video Content:
Created and edited short-form video content for Instagram Reels using Adobe Premiere Pro and Canva. Content focused on project highlights, behind-the-scenes storytelling, fabrication processes, and company culture. Videos were optimized for mobile viewing and designed to improve reach, engagement, and audience retention.
Seasonal Campaign Branding:
I designed a series of custom social graphics for the company’s Instagram and LinkedIn platforms to reinforce a distinct, recognizable brand identity while remaining engaging and approachable. Each asset was crafted to align with the company’s tone, values, and visual language, using consistent color palettes, typographic systems, and playful graphic elements.
The designs were optimized for platform-specific contexts, ensuring clarity and impact across feeds while maintaining visual cohesion between channels. This approach helped establish a unified and recognizable online presence, increasing the content’s appeal, shareability, and audience recognition.
Examples of many versions to a custom winter holiday theme version of the company logo.
Sample layouts of how the custom holiday icon and banner is incorporated on desktop and mobile version per social media platform.
