ONLY DRINK THE VERY BEST

DIGITAL DESIGN

I want to clarify that this is not a sponsored advertisement for Pokemon, although it would be a cool collaboration. I have been a fan of Pokemon for a long time, since the days of Pokemon Blue and Pokemon Red for the GameBoy Color. I even used to wake up early on Saturdays just to watch a few episodes. My passion for this popular franchise inspired me to create three posters as a tribute to the AR game Pokemon GO. I used the existing logos from the game and designed minimalist product labels for fictional energy drinks.

DATE

Summer 2023

ROLE

Graphic Designer

DELIVERABLES

Designed a fictional energy drink poster campaign inspired by Pokémon GO, incorporating its branding identity with bold typography, vibrant colors, and dynamic visuals to capture the game's excitement.

People walking past a large digital advertisement for watermelon flavored soft drink with a bright pink background, featuring splashes of juice and slices of watermelon.

**Powering up the Pokémon universe with a vibrant, scalable energy drink campaign that captures the excitement for fans and newcomers alike.**

CHALLENGES

Ensuring that every design element aligned with Pokémon GO’s branding while fitting seamlessly into the energy drink theme.
Studying real-world marketing strategies to create an authentic and compelling promotional campaign.
Designing visuals that felt professional and engaging, suitable for an actual energy drink advertisement.

GOALS & METRICS

Design an engaging campaign that attracts both Pokémon GO fans and general audiences, ensuring broad visual appeal.
Create a structured design framework to maintain cohesion across multiple posters, allowing for future expansions.
Develop a scalable design system that makes it easy to introduce new energy drink variations while keeping the branding intact.