All projects are built behind the concept of being clean, simple, and most importantly, fun! Body of work focus on branding campaigns, large scale prints and digital content for any social platform.
White Rabbit Travel Agency is fast-pace travel agency that specializes in online adventure tourism and trip in the Darknet. They provide consulting, custom travel arrangements and packages. White Rabbit’s mission is to become the foremost travel provider for people touring the Web.
In this gallery installation, The agency has real-life print outs, i.e. travel brochures, posters, postcards, and a website to illustrate this illusion that the agency is real and virtual at the same time. The main website of the agency has several real-life working websites inside the Darknet can be viewed only through Tor. But, the website can still be viewed with other Internet browsers. There's just a restriction to actually visiting the Darknet in real-time.
Despite creating magazines and books, printed cards or other small printed medium was another subject I enjoy designing. For this particular piece, it's another installment of my gallery piece, "Piggy Bank Magazine."
Eventually, I applied what I've learned over the years and designed another magazine publication called, "Piggy Bank," as an installation for my Junior year gallery. This piece was my backdrop to display my fictional advertisements relating to capitalism and consumerism.
Fictional Movie Posters
For my final project for Digital Photography I was interested in designing fake or fictional movie posters. I wanted to know the process behind designing posters for films.
A majority of the images are recycled from previous assignments. I also practiced on how to scan printed media (i.e. Magazines), where I combined them with my collection of photographs. As for the billing blocks (movie credits) I researched for the correct fonts that are mainly used in movie posters to make the piece look realistic.
This project focused on typography, positioning, and composition.
Before finishing my junior year (third year), in New Media, all junior students had to create an installation before moving up to their last year of the program. The junior class organized a one-day pop-up gallery show where I had at least two weeks to create something to display.
My class ended up brainstorming on the topics about capitalism and consumerism - how they affect society's daily lives when it comes to spending and investing on materialistic items and services. The gallery show was called, "Salary Gallery," to fit the theme.
These branding ads are fictional to point they won't exist in the world, unless one day, these top Fortune 500 companies change their business models. For my installation, I focused on consumerism and how it reflects on how certain groups in society which are loyalty towards a product or service. For example, Apple fans would buy anything made by Apple - "Brand Loyalty." So I ended up redesigning these top companies by creating their own line of products. More like I was remixing their business models with other companies' business models. Eventually, these ads were displayed in a digital magazine publication called "Piggy Bank" which later on became a little branding project.